My "original" idea won a CANNES GOLDEN LION! The award is likened to winning a Grammy Award or an Oscar, and the LIONS are one of the most coveted advertising awards in the world. Unfortunately, my client didn't think it was so, because they rejected the idea a couple of months ago when we made a pitch for another part of the Toyota business. The idea was destined to the rubbish heap, until the awards were announced last week. it seemed, that my idea was "stolen" from me, by the agency who did a series of ads for VW in Germany.
Sigh.. a momentary brush with fame, bringing me no reward except for the small reward of knowing that I was also capable of winning a major award. See the ads for yourselves..
Here is my ad..
This is the idea "stolen" from me! Grin!!
3 comments:
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I've come to realise that part of the reason Malaysian ad industry is so behind compared to the rest of ASEAN is becos the clients don't buy. Not just that we don't have talent.
Thanks for the compliment. You are right, the talent is there... but an advertising campaign can only be as good as the client allows it to be.
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